Fluency to Unveil Its First Two Shows

Telemundo’s Bilingual Studio Develops Romcom, Sci-Fi Series 6/18/2013 9:23 AM Eastern

Fluency, Telemundo’s multiplatform studio that develops and produces bilingual original content for U.S. Hispanics, is close to releasing its first two productions -- a romantic comedy and a science-fiction mystery.

The two series -- La buena mala, a romantic comedy starring John Ecker and Angélica Celaya, and science-fiction conspiracy series Isa -- have been shot in 4K but written to work both in short increments and as a single, feature-film like package, José Marquez, VP of digital video production and development for Telemundo, said. He is also creator and writer of both series.

The mix of Spanish and English used in each series depends on the story and the characters, Marquez said. La Buena mala -- the story of a 29-year-old Mexican-American Los Angeles native who “falls into” a telenovela just as the protagonist of that series arrives in real-life L.A. -- is produced mainly in Spanish, due to its plot, he said.

The protagonists in Isa, on the other hand, are typical American young adults growing up in a major city who discover that they’re being pursued by a Mexico-based conspiracy. The characters speak the language that is appropriate to their environment.

“Whether it’s the esoteric languages of Middle Earth or the popular languages of Middle America, an authentic environment makes audiences dig deeper,” Marquez said.

Fluency, which is based in Los Angeles, was officially announced during the May 2013 upfront season in New York and it aims to produce shows across a variety of genres that can then run on several platforms.

New series will be created for any network and platform, including Telemundo, mun2 or other NBCUniversal properties.  

Fluency is modelled after several multi-platform content creators, including Michael Eisner's Vuguru, which develops and finances scripted, story-driven content for digital and international platforms.


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