Fuel TV Pins Down Ratings Records With UFC Programming

1/05/2012 5:19 PM Eastern

Fuel TV's New Year's Day 24-hour marathon of UFC programming helped the network generate its highest watched primetime block ever, said network officials.

The UFC programming -- part of a seven-year deal between the mixed martial arts outfit and Fuel TV owner Fox Sports-- also generated the second most watched day in network history, with the network's total day average up +378% vs. the January 2011 Sunday average, according to Fuel Tv officials.

Fuel TV had its highest-watched Primetime night ever, up +493% vs. the 2011 Sunday average. The top show of the day was UFC Bad Blood at 7:00 p.m. ET. It was the fourth most-watched show on Fuel TV among Households since the network became nationally rated.

"Fuel TV's New Year's Day Marathon of UFC programming was essentially Day 1 of Fox's seven-year relationship with the UFC," says George Greenberg, Executive Vice President and General Manager, of Fuel TV in a statement. "We are confident that this exceptional and powerful programming, our cross-network promotional strategy, along with a great working relationship with UFC management, will continue to drive growth for UFC and Fuel TV over the long term."

Want to read more stories like this?
Get our Free Newsletter Here!