Invision Adds Nielsen Online Campaign Ratings12/20/2011 6:44 PM Eastern
Invisionwill work with Nielsen to provide a cross-platform advertising inventory liability management system to measure and fulfill television campaign guarantees via online advertising.
Launched in August, Nielsen Online Campaign Ratings combines traditional Nielsen TV and online panel data with aggregated, anonymous demographic information from participating online data providers. It is the only Internet measurement system accredited by the Media Rating Council that provides GRPs for online advertising campaigns. This allows consistent cross-platform reach and frequency metrics.
As a result of the partnership, customers using Invision's DealMaker Stewardship product to manage television audience guarantees will be able to seamlessly transfer liability from television deals to online campaigns planned and managed through Invision's DealMaker Digital sales system or through other digital sales systems.