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MundoFox Aiming for Mexican-Americans

Fox’s Spanish-Language Channel Keys on Largest U.S. Latino Demographic 5/21/2013 11:18 AM Eastern

NEW YORK -- MundoFox, the joint venture between Fox International Channels and RCN of Colombia, took over Alice Tully Hall here last week to take media buyers and advertisers through a new programming slate heavy on dramas and geared more towards the largest segment of the U.S. Spanish-speaking population: Mexicans.

According to the Pew Hispanic Center, Mexican-Americans made up nearly two-thirds (64%) of the U.S. Hispanic population in 2012 and 11% of the overall U.S. population. So it was no accident that Mundo Fox President Emiliano Saccone promised upfront attendees more “loud Mexican talent,” and even brought onstage a child singer who did a rendition of Cucurrucucú Paloma, a popular mariachi-style song from Mexico.

“We are bringing up the Mexican flavor,” Saccone said while introducing MundoFox’s 2013-2014 programming slate, a mix that includes several Mexican-themed TV series: Amor con Angel, a romantic comedy featuring Mexico’s most popular comedian, the late Cantinflas; El capitán, a series about the story of Mexican entrepreneur Carlos Camacho; and The Bridge (pictured), an immigration-themed 13-episode drama series starring Mexican actor Demian Bichir and directed by Mexican filmmaker Gerardo Naranjo.

Also coming to MundoFox is Los Golden Boys, a reality boxing series by executive producers Mario Lopez and Oscar de la Hoya; and the Spanish-language version of the reality competition format The X Factor (El Factor X), geared to U.S. Hispanic viewers and talent.

MundoFox also announced a third season of El Capo, the Colombian action series depicting the life of a drug dealer.

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