NBC Uses Netflix to Market Fall Season

7/19/2006 4:19 AM Eastern

NBC Cut a deal with Netflix to offer the DVD distributor’s 5 million subscribers premieres of new NBC shows six weeks before they make their broadcast premieres.

Under the agreement announced Wednesday, Netflix subscribers will be able to order DVDs containing the premiere episodes of NBC’s Studio 60, Sunset Strip and Kidnapped series, beginning Aug. 5.

NBC and Netflix said they’ll hype the offer by running promos on NBC and its owned-and-operated stations, along with banner ads on and print ads inside the company’s red DVD mailers.

The network’s NBC Universal cable siblings, including USA Network, aren’t involved in the effort.

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