NFL Network Game Ratings Gain 31%

12/26/2007 5:54 AM Eastern

NFL Network’s Thursday and Saturday Night game telecasts to date have seen a 31% ratings increase versus last season, officials said Wednesday.

After seven contests this season [including Dallas-Carolina on Saturday night], NFL Network games are averaging a 7.1 coverage area rating, up 31% from last season’s 5.4 at this point.

In addition, Thursday and Saturday Night Football posted a 48% increase in average viewers [4.6 million versus 3.1 million through seven games last year] and is up 55% among men 18 to 49 [1.7 million versus. 1.1 million].

Saturday night’s game had a 7.5 coverage-area rating, continuing the network’s streak of topping the day’s ad-supported cable ratings for all 15 of its Thursday and Saturday Night Football games since November 2006.

The highly anticipated New England Patriots-New York Giants game Saturday at 8 p.m. is the second of three live games in a four-day span on NFL Network. The 2007 Texas Bowl [Houston versus TCU] airs at 8 p.m. Friday, and the 2007 Insight Bowl [Indiana versus Oklahoma State] at 6 p.m. Dec. 31.

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