Outdoor, Fox Business Top Emerging Networks: Beta1/23/2008 9:09 AM Eastern
Outdoor Channel and Fox Business Network are the top emerging networks that operators most want to carry, while DIY Network and Lifetime Movie Network rank as the leading mid-sized networks, according to the latest study from Beta Research Corp.
In a nationally representative survey of 130 operators, 83% expressed interest in carrying Outdoor Channel by the end of 2008. Second-place finisher Fox Business Network scored 72%, followed by PBS Kids Sprout (69%); ESPNU (67%); Hallmark Movie Channel (66%); CSTV (55%), Nickelodeon Digital Networks (54%); Fox Movie Channel (53%); VH1 Digital Networks (45%) and Lifetime Real Women (44%).
Among mid-sized networks, 76% of the executives polled expressed interest in DIY Networks. The rest of the top five: Lifetime Movie Network (75%); Discovery Home (soon to become Planet Green) 71%; Discovery Times Channel, (68%); and History International (65%).
NFL Network was the sixth-place finisher among mid-sized networks category. The subject of a nasty public carriage squabble between cable operators and the sports league, NFL Network received support from 61% of respondents as a network they anticipated launching by the end of 2008.
Where executives at large systems were concerned, NFL Network ranked first among mid-sized networks as the service those operators would like to carry. However, that distinction was achieved with a score of 24% among large systems, classified as having more than 100,000 subscribers.
The study, conducted last October and November, measured the popularity of 22 emerging networks (defined as those passing 1 million to 40 million homes) and 26 mid-sized networks (serving 41 million to 70 million subscribers at the time of the survey).