Playboy Names New Programming Head

7/12/2004 5:15 AM Eastern

Ned Nalle has joined Playboy Enterprises Inc. in the newly created position of president of programming for Playboy Entertainment Group.

Nalle had been a consultant to media companies including Liberty Media Corp., Corbis and The American Film Institute.

At Playboy, he will oversee the development, production and acquisition of programming for the company's 39 domestic and international television networks and other media outlets.

He will also be responsible for leveraging its recently created all-digital, high-definition studio and managing cross-marketing and use of programming content across multiple media platforms, including the company's Internet sites, as well as managing its Alta Loma production company.


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