'Rubicon' Debut Sets Ratings Record8/02/2010 4:53 PM Eastern
AMC's new original drama series Rubicon premiered Sunday as the most watched series debut ever for the network, averaging 2 million viewers.
The two-hour premiere of the series, a modern-day political conspiracy thriller stars James Badge Dale (Pacific) as an intelligent analyst who stumbles on a mysterious code, topped the July 2007 premiere of Mad Men's which drew 1.8 million viewers and the January 2008 debut episode of Breaking Bad, which averaged 1.5 million watchers, according to Nielsen.
The first hour of the series ran several times on the network prior to Sunday's official debut as well as on VOD, iTunes and Hulu. Overall the preview airings generated 4.6 million views, said the network.
"With last night's premiere of Rubicon, AMC is now three for three with our original series," said Charlie Collier, President and General Manager of AMC in a statement. "Rubicon joins our hit series Mad Men and Breaking Bad -- cementing AMC's Sunday night as the place to go for premium programming on basic cable."
The second episode of Mad Men's fourth season attracted 2.5 million viewers Sunday night, slightly down from last week's series record 2.9 million-viewer season premiere, said the network.