News

Style Net Adds Star Power

3/23/2010 11:25 AM Eastern

Comcast-owned Style is adding
more TV and entertainment personalities
to its lineup with the development
of three celebrity-tinged
docu-series.

Twin sisters Tia and Tamera Mowry,
child-star actresses who now are
young adults, will be featured in one,
officials said. Actress Soleil Moon
Frye of 1980s sitcom Punky Brewster
will star in another, about her life as
a popular online celebrity mom who
champions “green” parenting through
an environmentally-conscious children’s
boutique she co-owns in Los
Angeles.

And Spice Girl and Dancing With
The Stars
participant Mel B gets a show
about her efforts to balance a hectic personal
life as a wife and mom.

The three series, all yet to be titled, are
set to premiere in December or early 2011.

Style president Salaam Coleman
Smith says the three new reality series,
along with the returning Kimora: Life
in the Fab Lane
, speak to Style’s “Before
Meets After” brand, targeted to an 18-
to-49 female audience seeking relatable,
inspiring and transformational lifestyle
programming.

“We’ve had tremendous success with
Kimora,” Smith said, and the new shows
reinforce Style’s docu-series strength, as
well as “the overall network position as a
place for transformation programming.”

Other new shows on tap include
docu-soap Jerseylicious, about six hair
stylists, and home-makeover series
Tacky House, an offshoot of Style’s longrunning
Clean House.

March