TCA: Landgraf Says FX's Focusing On Programming Expansion8/03/2010 2:37 PM Eastern
FX president and general manager John Landgraf kicked off the network's portion of the Television Critics Association Press Tour Tuesday, emphasizing its plan to continue growing its original programming, with a particular focus on comedy.
Landgraf views FX's programming success as independently quantified, based on both critical acclaim and the extent to which shows are embraced by viewers.
"We're aiming for two separate but distinct targets, and are trying to hit both at the same time," he said, adding that FX is "ahead of schedule" with its goals for comedy expansion, but still far from where it wants to be.
"We haven't reduced drama programming...but I see us with six or seven or eight comedies," he said. "My suspicion is that a dozen [original series] will be the maximum that we will get to, but it will take a few more years for us to reach full size."
He is ultimately confident in a recipe of strong writing and risk-taking to hit FX's programming goal, noting the programming precedent the network set when it ventured to premiere a series midseason.
"FX was really influential. We made the almost preposterous decision to premiere our biggest hit, Nip/Tuck, and premiere it midseason in the fall. It grew in ratings from season two to three. It's proof of concept--that if you have the right show, it can succeed," he said. "That was a bold move, we succeeded with it, and you saw other cable channels following us into the breach."
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