OnDemand Summit: NBCU Plans Q3 TVE Push

By Jon Lafayette
published

NBCUniversal plans to rev up its TV Everywhere campaign again in the third quarter.

Speaking at B&C and Multichannel News’s OnDemand Summit Tuesday afternoon (june 9), Alison Moore, NBCU’s general manager/executive VP of TV Everywhere, content distribution, said the campaign is designed to simplify the product for consumers, using the tagline "Watch TV Without the TV."

The new campaign will line up with fresh summer programming on NBCU’s cable networks and the fall broadcast schedule launch on NBC.

“We’ll continue to communicate with the consumer in a simple way,” Moore said. The campaign will show the shows that consumers already love — and already pay for. It will also use humor and be designed to be more accessible to a millennial audience.

"This is not your father’s streaming service,” she said.

Read more at broadcastingcable.com.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.