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Wait Continues for Next-Gen Compression

HEVC Overcomes Tech Barriers, Faces Roadblocks to Deployments 7/20/2015 8:00 AM Eastern

When it comes to high efficiency video coding (HEVC), the next generation of compression systems, the prognosis has been mixed. While vendors report rapid technical improvements in the application of the standard, deployments are taking longer than expected.

 

The advantages of moving to HEVC are notable. It’s playing a key role in delivery of 4K content by over-the-top players including Netflix, and its use could become even more compelling as a result of recent advances. But the waiting is the hardest part.

 

“Latency had been the biggest showstopper for live 4K content,” said Guillaume Arthuis, CEO and founder of BBright. He said BBright has reduced latency to less than 5 seconds for live content and has improved video quality by developing 12-bit HEVC encoding for file-based programming. “In parallel with that, we’ve seen reduced form factors and declines in price,” Arthuis added.

 

Progress is also being made in reducing bit rates while maintaining high-quality video. “When you get down to 18 Mbps to 20 Mbps for high-quality 4K sports coverage, that allows you to potentially get two signals on one satellite transponder,” said Keith Wymbs, Elemental Technologies chief marketing officer.

 

“We have improved compression efficiencies to reach the 50% reduction [from H.264] that the standards expect,” added Thomas Burnichon, fi le transcoding product marketing manager at compression equipment company ATEME. “That is for fi les, but we are at 30% savings for live and moving towards the 50% mark.”

 

CAUTION ON COMPRESSION

 

Despite this progress, the adoption of HEVC, first standardized in 2013, has in some ways been disappointing.

 

One problem has been the lack of HEVC-capable devices. “Legacy set-top boxes are a major barrier for distribution customers,” said Paul Turner, Telestream vice president of enterprise product management. By contrast, newer players such as Netflix that are not hobbled by older equipment have been faster to embrace HEVC, Turner added.

 

Another key issue has been the lack of new 4K services that many believed would fuel early HEVC deployments. “The general consensus has been that the adoption of Ultra HD has been abysmal so far,” said Turner.

 

To boost interest in Ultra HD, TV-set manufacturers have been adding high dynamic resolution (HDR) and wider color gamut to their newest sets. “The increased brightness, contrast and improved colors are much more appealing to consumers,” said Ken Morse, CTO of service provider video software and solutions at Cisco Systems.

 

Manufacturers have adapted several different technologies to make HDR and other improvements, which is creating some uncertainty and confusion, Morse and others said. “There are a lot of different technologies being used, and that is encouraging some folks to wait until this shakes out,” Elemental’s Wymbs added.

 

BRIGHTER PICTURE AHEAD

 

Behind the scenes, though, vendors stressed that deployments are in progress. Wymbs noted that Elemental has sold HEVC products in more than 15 countries. “We are starting to see reorders as they are getting more serious about full deployments,” he said.

 

“In North America, we have ongoing projects for HEVC with major cable operators that are planning to use HEVC,” said Sven Freudenfeld, head of business development for the communications business unit at Kontron, who added the company already has deployments in Europe, Asia and Africa.

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