News

Animal's Retrievers Hunt Ratings

8/01/2001 10:39 AM Eastern

Animal Planet's original movie, The Retrievers, fetched record ratings
for the network.

The film's two-hour premiere, which took the leash off the channel's 'Movie
Week' stunt, averaged a 1.89 household rating from 8 p.m. to 10 p.m. July 31,
according to Nielsen Media Research data.

The Retrievers' performance -- the best ever for the channel -- was 238
percent higher than the network's 0.56 primetime average for the third quarter
to date. The film also helped to boost Animal Planet to a 1.5 household average
for the evening, translating into 1.3 million households and 2.1 million
viewers.