News

AT&T U-Verse: No iPad TV for You

2/13/2012 12:01 AM Eastern

AT&T has released an iPad companion app
for U-verse TV — but unlike many of its cable and satellite
competitors, the telco isn’t letting subscribers watch
live TV on the popular tablets.

The free AT&T U-verse for iPad App, published on
Apple’s iTunes Store Jan. 16, provides a full remote control,
content recommendations, extra content about
the program a subscriber is watching, and integration
with Facebook to let customers share their TV favorites.
That’s in addition
to DVR scheduling
and searchable TV
listings.

But video on the
iPad is limited to
the TV Everywhere
content AT&T has
explicitly licensed
for the device. That
includes TV shows and movies from Starz Entertainment’s
Starz and Encore and Turner Broadcasting System’s
TBS, TNT, truTV, Cartoon Network and Adult
Swim.

By contrast, several cable operators, including Time
Warner Cable, Cox Communications, Cablevision Systems
and Bright House Networks offer access to live TV
channels on iPad apps over a home Wi-Fi connection.

Comcast offers live TV to iPads through its AnyPlay
service, which uses a Motorola set-top-like device to
transcode channels in a subscriber’s home. DirecTV also
has a live TV option for iPads, and Dish Network offers
live TV on apps for iPad and other devices for customers
with Slingboxes or “Sling-loaded” DVRs.

AT&T pointed out that with the TV Everywhere approach,
content is available both inside and outside of
the home over any Wi-Fi connection, and the company
is angling to bulk up the lineup. “We will continue to add
more content on an ongoing basis, but don’t have any
other details to discuss at this time,” an AT&T spokeswoman
said.

March