News

Comcast Discount Woos DSL Users

11/14/2003 7:20 AM Eastern

The highly targeted satellite-dish buyback campaigns used by Comcast Corp. and other MSOs are migrating to high-speed data.

Comcast quietly confirmed that it has begun e-mailing select digital-subscriber-line customers in its service territories in California, Illinois and Maryland with this offer: Switch to Comcast cable-modem service for $19.95 per month for an entire year.

Subscribers who switch don’t have to take Comcast’s video service.

After the year is over, pricing reverts to the traditional $42.95 per month for video subscribers or $57.95 for nonvideo customers.

Comcast executives declined comment on how they obtained the e-mail addresses or how many DSL subscribers received the offer. "It’s a limited, targeted promotion," a spokesman said.

Cable companies are under pressure from Wall Street to maintain high-speed-data-sales growth in the face of DSL providers dropping prices.

Many regional Bell operating companies have introductory DSL offers at less than $30 per month. MSOs have responded by increasing download capacities.

March