News

Comcast Taps Ad Agency for California

4/14/2003 5:23 AM Eastern

Comcast Corp. has named Runyon Saltzman & Einhorn Inc.
to handle its ad campaigns in three California markets -- Sacramento, Stockton
and Fresno.

The agency will handle campaigns promoting Comcast's full product line, the
companies said.

RS&E, which had worked with AT&T Broadband prior to its acquisition
by Comcast, will also handle media planning and buying for
Comcast.

March