E! Promotes Harvey12/15/2003 2:00 AM Eastern
E! Networks has elevated Gavin Harvey to executive vice president, marketing.
In his new role, Harvey -- who had been serving as senior VP, marketing and brand director -- is charged with further shaping and expanding the E! Entertainment Television and Style brands worldwide.
He will continue to direct the advertising and media, creative-services, on-air-promotions and design, public-relations, sales-promotions and online-marketing departments for the networks.
Since joining E! in September 2001, Harvey -- who had been a senior VP at In Demand -- and his marketing team unleashed a rebranding campaign for E! in March 2002. The effort -- featuring the network’s current tag line, "Enjoy the Show" -- was highlighted by image spots directed by Robert Altman and featuring such actors as Minnie Driver, Dustin Hoffman, Lisa Kudrow, Eric McCormack and Ving Rhames.
This past summer, E! ran the "All New All True All Summer" campaign, which, network officials said, helped the service to achieve its best-ever ratings
This past February, Harvey led a rebranding initiative and marketing campaign for Style, replete with the tag line, "Where Life Gets a New Look."
"The coming year will be an exciting time in our organization’s history as we focus our attention to growing the Style network to become the premier lifestyle destination on television," E! Networks president and CEO Mindy Herman said in a prepared statement.
"We’re pleased to have Gavin as the head of our marketing team, and we’re confident that he’ll continue to play a critical role in E! Networks’ success," she added.