Hallmark Channel Owner Renews Distribution Through Time Warner

2/21/2008 12:54 AM Eastern

Crown Media Holdings, Inc., owner and operator of Hallmark Channel and Hallmark Movie Channel, today announced it has renewed its distribution agreement for Hallmark Channel with Time Warner Cable for a multi-year term.

Under the new deal, Time Warner Cable, which provides Hallmark Channel to 12 million homes, will have the right to continue its distribution of Hallmark Channel as well as the opportunity for distribution of both the standard definition and high definition versions of Hallmark Movie Channel.

The pact, terms of which were not disclosed, follows the agreement Hallmark made with Comcast Corp. last November for 20.5 million subscribers. 

The family-friendly programmer has yet to reach renewal accords with DirecTV and Cablevision Systems Corp.

“We are delighted to announce the news of the renewal of our affiliation agreement with Time Warner Cable,” said Henry Schleiff, president and CEO of Hallmark parent Crown Media Holdings, Inc., in a statement. “They are an extremely important partner in our efforts to continue providing the very best in family friendly programming, and this agreement is a sign of our mutual respect and desire to provide quality, fair price and service to our subscribers and viewers.”

"We’re pleased that we were able to reach a mutually beneficial agreement for the Hallmark Channel, which carries both a strong brand and highly rated programming,” said Melinda Witmer, executive vice president and chief programming officer for Time Warner Cable.

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