Hallmark Renews as Yule-Show Sponsor8/20/2003 9:23 AM Eastern
Hallmark Channel announced Wednesday that it has renewed as the sponsor of
the "Radio City Christmas Spectacular" in New York for the third year.
The live stage show, featuring the Rockettes, will hold forth at Cablevision
Systems Corp.-owned Radio City Music Hall in Rockefeller Center Nov. 6-Jan.
Executive vice president of ad sales Bill Abbott said Hallmark will host a
special event Dec. 4 for its clients and their families. The network will also
offer its viewers and employees ticket discounts to the stage show.
J.P. Morgan Chase & Co. will be the presenting sponsor of the Yule event
for the 12th year.