HBO to Fold

10/28/2001 7:00 PM Eastern

After one year of operation, Home Box Office plans to shutter its urban Web site on Nov. 1.

HBO launched the site last November., which was targeted to urban youths, offered music-video content, as well as sports and entertainment sections. Some industry executives had expected to eventually be expanded into a music video channel and a potential MTV: Music Television competitor.

"The marketplace just isn't there," said CEO Kevin Dowdell. About 20 staffers have been laid off, he added.

Dowdell declined to comment when asked if HBO would sell the domain name, or whether it would consider relaunching the service — which relied on both advertising and electronic commerce revenue — if the Internet market rebounds.

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