News

Iggy Pop, Fuse Play Nice Backstage at ‘Hall of Fame’

3/22/2010 10:20 AM Eastern

Iggy Pop of The Stooges
presented some challenges for
whomever at Fuse worked the
“bleep” button during last Monday’s
(March 15) live telecast of
the 25th annual Rock & Roll Hall
of Fame induction ceremony. The
Wire was in attendance, at New
York’s Waldorf-Astoria Hotel,
and not monitoring the tube, but
Fuse says it caught and erased all
the F-bombs. Including Pop’s exclamation:
“Let’s [F-bomb] it up!”
He also gave the crowd a double
middle-finger salute.

Apparently Pop and his bandmates
would have preferred going
in before this: Hall voters rejected
them seven times. Pop said guitarist
Ron Asheton, who died a year
ago, was deeply unhappy not to
be in the Hall. (He used a different
phrase for deeply unhappy.)

Backstage, though, Iggy was
a pussycat, shaking hands with
Fuse general manager Gavin Harvey
and posing for photos with cable
affiliate executives.

“His speech was all about who
are the cool people, and I shook his
hand and said thanks for making
time for the uncool people,” Harvey
told The Wire, referring to himself.
“He was such a gracious person.”

Harvey said Pop was “savoring
the moment” and being playful
with his speech.

Pop definitely was playful during
the Stooges’ performance
when he urged the “rich people”
in the crowd to join them on
stage. “Let’s get the Upper East
Side up here!” he said, and a few
folks (including Pearl Jam’s Eddie
Vedder) accepted.

The ceremony ran about four
hours. Also inducted were Abba,
Genesis, The Hollies, Jimmy Cliff ,
David Geffen and seven songwriters
whose heyday was the ’50s
and ’60s.

This was the second Fuse live
telecast of the induction and the
first for Harvey, a former Versus
exec who joined
the MSG-owned
music channel
last August.
The event will
be back on Fuse
next year, too,
he said.

Fuse would
not disclose
the rating, but
according to
Nielsen figures
the 238-minute
telecast averaged 74,000 viewers, a
21% improvement on the Fuse average
in the time period a year ago.
Viewers in the 25-to-54 age bracket
(36,000) were 9% ahead of the
year-ago average, but the 18-to-49
figure (30,000) was down 40% from
the year-ago average. The telecast
averaged just 5,000 viewers in the
18-to-34 demo, down 80% from
the 2009 Fuse schedule in the period
— a reflection on the honorees’
vintage status, perhaps.

Harvey said the event was great
for Fuse. “It has a life a lot bigger
for us” than the rating, he said.
“The buzz around it. The knowledge
that everybody in that room,
the royalty of music, knows that
we’re the ones broadcasting it
live: That serves a lot of agendas
for us.” Hail, hail rock ‘n’ roll.

Fuse is focused on tie-ins between
the channel and MSGowned
venues, such as Madison
Square Garden.

Two-hour versions of the induction
ceremony were scheduled
to air on Fuse on March 21
and March 27.

MATT FREI SPINS NEW TUNES

BBC America’s BBC World
News America crew hosted a
party at the Historical Society
of Washington, D.C., on
March 17, after the annual
Radio and Television Correspondents’
Association dinner.
Many media, Hill and administration
types attended,
and the program was happy
to fete BBC correspondent
Lyse Doucet, recipient of the
RTCA’s David Bloom Award
for her reporting on maternal
mortality in Afghanistan. But
the real highlight was anchor
Matt Frei getting schooled
on tune spinning by DJ Pitch
One. Rock on, Matt.

October