Martha Stewart to Join HGTV7/16/2001 10:28 AM Eastern
Pasadena, Calif. -- Home & Garden Television will be home to a slew of
Martha Stewart programming starting this fall.
Under a two-year deal reached with Martha Stewart Living Omnimedia Inc., HGTV
will air a pair of series and three one-hour specials culled from the nationally
syndicated Martha Stewart Living, the companies announced at the
Television Critics Association press tour here. Martha Stewart Living will
produce the new programming from the 'how-to' skein.
Set to premiere Oct. 8, From Martha's Home is a series that will offer
home-décor and craft projects, while From Martha's Garden, scheduled to
premiere in the first quarter of 2002, will concentrate on both indoor and
outdoor garden activities. All told, Martha Stewart Living will produce 140
half-hour episodes for the pair of daily series.
On the specials front, HGTV will air Stewart fare focusing on Halloween
projects Oct. 6 and a holiday-season show in the fourth quarter. Next year,
Stewart will highlight spring activities sometime in the first quarter.
'More and more, HGTV is becoming the premiere cable venue for experts in the
home and garden category,' HGTV president Burton Jablin said in a prepared
statement. 'The fact that an international authority like Martha Stewart has
joined our programming lineup is a crowning example of that