News

OPA: Online Spending Rising

1/02/2003 8:30 AM Eastern

Consumers spent $361.4 million on online content during the third quarter of
2002, a 14 percent jump over the second quarter and a 105 percent jump over the
prior-year span, according to data collected by the Online Publishers
Association.

The personals/dating category zoomed to No. 1, accounting for $87 million
during the third quarter, surpassing business/investing and
entertainment/lifestyles. Those three categories account for 62 percent of all
revenue.

Subscriptions accounted for $302 million of the $361 million in the quarter,
the OPA said. Single purchases, or buys above $5, reached $56 million, while
micropayments, or purchases under $5, totaled $3.1 million compared with
$279,000 in the year-earlier period.

November

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