Playmakers Scores with Men 18-34

9/12/2003 4:00 AM Eastern

ESPN original series Playmakers continued to fumble away
household-rating points Tuesday but scored with the network’s target adult-male

The Sept. 9 episode pulled a 1.57 household rating, down from last week’s 2.0
and nearly a full point below its premiere 2.4 showing.

The skein, though, pulled its highest viewership among men 18-34 (a 3.6
rating). ESPN said it delivered more men (613,348) than all other cable networks
and four of the six broadcast networks in the time period.

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