Ratings Boost Spurs Fox Upgrade1/25/2004 7:00 PM Eastern
Fulcrum Global Partners analyst Richard Greenfield raised his rating on Fox Entertainment Group Inc. from "sell" to "neutral," based on improved ratings at the Fox broadcast network.
Greenfield had been skeptical that the network would be able to compare favorably this year against the 2002 ratings success of shows like American Idol 2 and Joe Millionaire. With strong showings from premiere episodes of American Idol 3 and My Big Fat Obnoxious Fiancé, Greenfield is more optimistic. "We now believe it is conceivable that the Fox Network second-half ratings could be up over last year (if these ratings trends hold), far better than we or the company were anticipating."