News

Sho Too to Offer Gay Block

4/09/2002 5:06 AM Eastern

As a possible precursor to the launch of a 24-hour gay-oriented network,
Showtime Networks Inc. will create a weekly gay-themed programming block on its
Sho Too multiplex channel.

Beginning May 22, Sho Too will premiere 'Night Out on Sho Too Wednesdays,'
featuring gay-targeted movies and shows, as well as episodes from Showtime
original series Queer as Folk, senior vice president of advertising and
promotion Stephanie Gibbons said.

The block will also include rotating hosts that will introduce programming
and appear in comedy sketches and other shoulder programming.

'We want to make this a platform for talented but relatively unknown
performers to gain national exposure,' Gibbons said.

But she emphasized that the block -- which will also feature cult animated
series Queer Duck -- is not tied to the proposed Viacom Inc.-produced Gay
Channel, nor does it represent a potential makeover of the Sho Too service
toward a more niche-targeted service.

Gibbons also said the network isn't considering a similar niche-targeted
programming block for its African-American and Hispanic
viewers.

March