News

USA Screenings Launch Summer

6/06/2011 12:01 AM Eastern

New York — USA Network gave viewers here
a chance to screen six new and returning summer
ahead of time, on a 35 foot screen on Pier 46
in a park on the Hudson River. The free events,
May 31-June 2, drew more than 400 people each
night.

And why not: attendees
enjoyed complimentary
Brooklyn’s
Bark Hot Dogs, new
snack-sized Häagen-
Dazs ice cream cones
(a sponsor, along with
Entertainment Weekly)
and other treats as they
leaned back in their
chairs and enjoyed the
show.

“It’s really relaxing,
and very nice,” one attendee,
who declined to provide a name, said. “They
gave out free T-shirts and drinks. And the shows
were very good too. It was something nice to do on
a summer night.”

USA looks poised for a strong summer, with shows
like Necessary Roughness, a new series (debuting June
29) about a therapist assigned to work with football
stars and returning
thriller Burn Notice
(June 23).

Although the June 2
screening started a little
late (around 9 p.m.)
because of some high
winds, attendees stayed
entertained by music
and EW-produced
guides listing summer
activities in cities including
Chicago, Washington,
D.C., and, of
course, New York.