News

VH1 Def Leppard Flick Rocks

7/19/2001 10:29 AM Eastern

Def Leppard fans were hysterical July 18.

VH1 registered its highest-ever viewership among its core 25-through-34
audience with the premiere of its original film, Hysteria: The Def Leppard
Stor
y.

Part of the music channel's new 'My VH1 Prime Time' schedule, the movie
averaged a 3.0 rating among the 25-through-34 set from 9 p.m. to 11 p.m.,
translating into 835,000 viewers. An estimated 5 million viewers watched the
debut and its immediate repeat.

Def Leppard topped VH1's 1999 Divas concert in the aforementioned
demo.

March