News

X Marks Spot for Comedy Promo

12/04/2002 8:36 AM Eastern

Comedy Central's three-day "ThanXgiveaway Weekend" promotion with Microsoft
Corp.'s "Xbox" over the Thanksgiving holiday was no turkey.

The network said Wednesday that the results -- nearly 500,000 individual
entries came in Nov. 28 through 30 -- doubled those for last year's Xbox
promotion.

Indeed, Comedy said, there were three entries per second in the giveaway,
with entries per day increasing more than 50 percent from a year ago.

At that time, Comedy ran a four-day promotion to give away the Xbox, which
was not yet available to consumers at retail.

Comedy supported the promotion -- which called for awarding 33 prizes per
hour to viewers of its 33 hours of Thanksgiving-themed programming -- via on-air
and online elements.

September