News

Your One-Page Roadmap To Cable Connection: L.A.

5/03/2010 12:01 AM Eastern

The Spring Cable Connection confab May 10 to 14 in Los Angeles
(cableconnectionweek.com/spring/) will be a marathon of panels, speeches, award ceremonies, charitable
undertakings and parties that could have attendees running at full speed. So pack track shoes.

To squeeze as much as possible into four days, Cable Connections organizers have created an environment
that will ensure a full schedule from sun-up to well past sundown as attendees scramble to
participate in as many events as possible.

Some of the fun side events The Wire already told you about (and told you first: see the April 5 issue).
They include NBC Universal’s invitation to Universal Studios the evening of May 12, and a casino benefit on
May 10.

Still, it’s handy to have the entire week on one updated, breathless sheet.

CONFERENCES: Cable Connection–
Spring kicks off May 10 when Cable-
Labs
hosts its annual Law & Technology
Conference
. The Cable Pioneers Dinner
is May 10 at the Biltmore Hotel. The Cable
Show
, at the Los Angeles Convention
Center downtown near the new L.A. Live
entertainment center, gets under way May
11 and ends May 13.

The Spring Technical Forum held by the
Society of Cable Telecommunications
Engineers
, the NCTA and CableLabs will
run concurrently with the Cable Show.

Women In Cable Telecommunications’
Signature Luncheon
is May 11. The Cable
Center Hall of Fame Gala
is that evening.
CTAM’s Research & Insights Conference
is May 12 to 14 — all at the JW Marriott.

“As an industry, we need to embrace the
rapid market changes with a more dynamic,
interactive and actionable approach to
research,” Rachel Dreyfus, Time Warner Cable’s
vice president of marketing intelligence
and the CTAM conference co-chair, said.

Topics to be covered during the conference
include keeping pace with changing
consumer behaviors and multiplatform
usage; understanding how emotion-based
research delivers deeper and broader
insights; and recognizing the impact of
disruptive technologies and evaluating potential
revenue opportunities.

KEY NOTES: The Cable Show kicks
off at 10 a.m. May 11 when former News
Corp. COO Peter Chernin interviews Comcast
CEO Brian Roberts in a newsmaker
brunch, co-sponsored by the NCTA and
the Hollywood Radio & Television Society.
FCC chairman Julius Genachowski will sit
down with NCTA president Kyle McSlarrow
to discuss industry issues on May 12.

The NCTA has created a mobile app to
help attendees keep up to speed with all
that’s happening at the Cable Show. Smart
phone users can download the app and get
exhibitor and session information, real-time
show alerts and Twitter feeds.

In the biased plug department, the Multichannel
News/Broadcasting & Cable
Multicultural
Breakfast
, 7-9 a.m. on May 12, will feature
panelists talking about how to generate
revenues from multicultural markets. NAMIC’s
annual awards breakfast, co-sponsored by
MCN and B&C, will also be held on May 13.


The Walter Kaitz Foundation
has a slew
of events scheduled during Cable Connection
this year. The foundation will launch
the Hollywood Creative Forum on May 11,
connecting content creators with programming
executives. The Kaitz “Cable Cares
About Diversity
” program is scheduled for
May 12 and the foundation’s 11th Annual
Supplier Diversity Connection Workshop
will be held the next day.

DIVERSIONS:
CableCares is
asking show attendees
to give
up the morning
of May 11 to help
paint walls, build
planter boxes
and benches,
and assemble shelves and storage areas at
A Place Called Home
, a nonprofit youth
center in South Central Los Angeles. Transportation
to and from the Los Angeles Convention
Center will be available between 7
a.m. and 12:30 p.m.

Battle of the Bands” is back this year
as cable executives with day jobs turn into
rock stars for one night — all in the name
of charity and fun. This year’s event, at Club
Nokia
in downtown Los Angeles on May 11,
will aid A Place Called Home. Adding to the
fun will be a performance by Band From TV,
featuring network TV stars Greg Grunberg
and Adrian Pasdar (Heroes), James Denton
(Desperate Housewives), Bob Guiney (GSN
Live
), Jesse Spencer (House) and Scott
Grimes (American Dad).

Other charitable events during the show
include a May 10 benefit for the family of
Will Flannery, the Fox Cable Networks
executive who died of a sudden illness
last September at age 38. Organizers have
planned a casino night at the new JW
Marriott Hotel. Gaming, prizes, an auction
and celebrity appearances are planned.
Proceeds will go to a scholarship fund for
Flannery’s daughters.

FLOOR FUN: There will be
cool things on the Cable Show exhibition
floor, like 3D program demos at
Discovery’s booth, CableNet’s tech
displays and “My World.” In a nod to the
show’s Hollywood environs, the NCTA’s
27,000-square-foot centerpiece exhibit
is built to resemble a movie studio lot.
About 35% bigger than the Broadband
Nation
exhibit in Washington, D.C., last
year, it’ll give people “more elbow room,”
NCTA VP of industry affairs Mark Bell said.
There’ll be a 3D cinema (natch!), an outdoor
café, a home, school, parks and businesses
— plus a special “red carpet” section highlighting
award-winning cable programming.

ROAD TRIPS: Sportsman Channel’s
annual Hunt.Fish.Feed event will
also take place May 10 at the Union Rescue
Mission
in Los Angeles. Volunteers will
help prepare a dinner to be served to 1,000
homeless people. CableCares will provide
transportation.

The place to be May 12 is Universal Studios,
where NBC Universal is hosting an
after-show party for all Cable Connections
attendees.

Guests also will get a behind-scenes tour
of Universal Studios TV and movie sets. Maroon
5
will perform later that evening.

“It’s been years since the NCTA was in Los
Angeles and it’s in our backyard this year,”
Brian Hunt, NBCU’s senior vice president/
marketing and sales strategy and the guy in
charge of planning the big bash, said. “We
wanted to do something special.”

Party-goers — about 4,000 people are
expected to attend — will be able to hobnob
with high-profi le NBC-related celebs
including Kathy Griffin, Chris Matthews,
Cris Collinsworth, Al Michaels, Ming-Na,
Jeffrey Donovan
and Jeff Goldblum.

“The NCTA asked us if we’d be willing to
host a party of some kind and we jumped
at the opportunity,” Hunt said. “In fact,
we’ve taken the baton and run with it. It will
be quite an event.”

Event? It will be quite a week.

September
October