OTT

Hulu's Board Weighs Sale: Report

OTT Provider Has Reached Out to Potential Buyers to Assess Their Interest 3/25/2013 2:31 PM Eastern
 

Hulu's board has approached companies that might be interested in buying the over-the-top video provider, Reuters is reporting.

"The board has sounded out several possible buyers as part of an internal strategic review begun recently, but it has not received a formal offer," Reuters noted.

Hulu's owners put the company put itself up for sale in 2011 but took it off the market amid uncertainties about the value of the company and its future direction.

The report comes at a time when Hulu's owners -- News Corp., The Walt Disney Co. and Comcast -- have been discussing the best business strategy for the company.

Earlier this month, The Wall Street Journal reported that News Corp. would prefer a TV Everywhere model while Disney supports an ad-supported model.

A Hulu spokesperson declined to comment on the report.

March