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Zenita Henderson Joins SCTE/ISBE

Industry vet named director, marketing operations and business development 4/04/2016 5:00 PM Eastern

Zenita Henderson, a cable industry vet and member of the Cable Television Pioneers, has been named director, marketing operations and business development at the Society of Cable Telecommunications Engineers (SCTE) and its global arm, the International Society of Broadband Experts (ISBE).

 

Henderson joins SCTE/ISBE after nearly three decades in various key roles with General Instrument, Motorola and Arris.

 

 “SCTE/ISBE is at an inflection point: leveraging new ideas and advanced engineering concepts to position the industry for the next decade or more,” said Terry Maloney, vice president, marketing and business development for SCTE/ISBE, in a statement. “Zenita Henderson’s ability to direct campaigns across audience segments, her skills in managing sponsor relationships, media, and social media, and her access to decision-makers at every level will play essential roles in our ability to increase the impact of our future marketing and business development activities.”

 

“With the return of SCTE/ISBE Cable-Tec Expo® to Philadelphia this fall, forward-looking programs like Energy 2020 and industry-leading training and certification opportunities for DOCSIS® 3.1, FTTx, Wireless and other technologies, SCTE/ISBE is the pivot for technology education and thought leadership in cable and beyond,” added Henderson.  “I am very excited to be working with the SCTE/ISBE team to create and execute programs that showcase the next-generation thinking and value that SCTE/ISBE brings to service providers, technology partners and individual members.”

 

Henderson most recently served as senior marketing manager for Arris.  She also serves as vice president of the Philadelphia Chapter of Women in Cable Telecommunications (WICT), and on the executive committee of One Day Immersion in TV, Cable & Digital Entertainment, a program that connects media leaders with high-potential college students and recent college graduates for discussion of career paths within the industry. 

 

Henderson was inducted into the Cable Television Pioneers in 2014.

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