NCTA Sets Signal Theft Awareness Week5/21/2004 6:06 AM Eastern
Mark your calendars: June 1-5 is Signal Theft Awareness Week.
The National Cable & Telecommunications Association said Friday that it will launch a “nationwide effort to draw attention to the impact of signal theft on local communities and consumers.”
The trade group said the campaign's goal is to raise consumer awareness about signal theft, with an emphasis on addressing "passive" theft by consumers. The NCTA estimated that the cable industry loses more than $6 billion annually due to unauthorized reception of its signals.
As part of the campaign, the NCTA has developed a turnkey toolkit and Web site (www.ncta.com/staweek) to help cable operators effectively communicate about signal-theft issues. The kit provides tools including public-service announcements, scripts for radio spots, bill stuffers, door hangers, media materials and community-outreach ideas.
"Over the years, many cable companies have addressed signal theft in targeted campaigns throughout their local systems," said Nilda Gumbs, director of the NCTA's Office of Cable Signal Theft, in a prepared statement. "This nationwide awareness campaign -- the first of its kind -- encourages all cable systems to take action in a concentrated effort."