Policy

Univision To Conduct Analog Shut-Off Test On Sabado Gigante

5/14/2009 4:53 PM Eastern

Univision says its 148 owned and affilated TV stations will conduct a network-wide analog shut-off test on May 16 between 9:30 and 10 p.m., during Univision's popular Sabado Gigante program.

 

It will be the first of a series of prime time shut-off tests for Univision. Hispanics and other minorities are among the FCC's DTV at-risk populations because of relatively high percentages of analog-only viewership.

 

Other network primetime shut-off tests will follow on May 18, June 2, and June 4.

 

Univision is also participating in the FCC'backed national shut-off tests May 21.

 

The efforts are part of the 30-day countdown until June 12, when the majority of TV stations -- 927, accordiing to the FCC -- will be pulling the plug on analog.

 

The Univision effort will also include DTV education segments in a variety of network shows and news interviews with FCC staffers.

 

Acting FCC chairman Michael Copps has been encouraging national media to focus more on the transition, but Univision was an early leader in DTV education.

 

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