Programming

A+E Inks Amazon Prime Deal, After Netflix Loses Shows

Amazon’s Streaming Service Now Offers 33,000-Plus Titles 1/04/2013 11:49 AM Eastern

Amazon.com announced a content licensing agreement with A+E Networks to add past seasons of series from A&E, bio, History and Lifetime to the online retailer’s Prime Instant Video service -- just a few months after Netflix’s deal for a chunk of A+E content lapsed.

With the A+E programming Amazon’s Prime Instant Video now provides more than 33,000 movies and TV episodes, more than doubling over the past year, for members of the $79 membership program for free two-day shipping. The deal with A+E includes episodes from Pawn Stars, Storage Wars and Dance Moms, which are also available for purchase through Amazon Instant Video.

In September, Netflix’s deal for about 40 A+E TV shows and miniseries, representing more than 800 hours of content, expired. Netflix had been asking for exclusive online distribution rights for the A+E content -- something the programmer was not willing to offer, a source familiar with the discussions said at the time.

With Amazon Prime, A+E is "providing content that has come into our SVOD window subsequent to the deal we had with Netflix so it will be different," spokeswoman Kerri Tarmey said, adding that the Amazon Prime agreement also includes content that will come into the subscription VOD window in the future.

Amazon Prime Instant Video is available on devices including Apple iPad, iPhone and iPod touch devices; Amazon’s Kindle Fire HD; Roku; Xbox 360; PlayStation 3;and the Nintendo Wii U.

“We remain focused on adding TV episodes and movies to Prime Instant Video that we think our customers will enjoy,” said Brad Beale, director of digital video content acquisition for Amazon. “A+E Networks has some of the most popular shows on television and we know our customers will love streaming the A+E content with Prime Instant Video.”

A+E Networks is a joint venture of Disney-ABC Television and Hearst.

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