Programming

CTAM Summit: AMC Enters Marketing Group's Hall of Fame for 'Mad Men'

Marketing for Retro Advertising Series Tops Entries from Comcast, Disney Channel, ESPN, USA 10/16/2012 8:33 AM Eastern

CTAM has inducted AMC into its Hall of Fame, marking the programmer’s first trip to the industry’s marketing pantheon.

The honor for the marketing behind its Emmy-winning retro advertising series Mad Men was accepted by AMC executive vice president Linda Schupack on behalf of her colleagues.

AMC’s induction concluded the 2012 CTAM Summit at the Walt Disney World Swan and Dolphin Resort in Orlando. The event drew 1,407 executives from around the country, versus the 1,670 attendees in New York in 2011. Next year, the Summit returns to the Big Apple as part of Diversity Week.

AMC was honored during CTAM Summit for the marketing of “Mad Men.” Linda Schupack, AMC’s executive vice president, marketing, accepted the award on behalf of her colleagues.

Mad Men topped four other Hall of Fame nominees: Comcast for “The Slowskys”; Disney Channel’s High School Musical marketing; ESPN’s marketing for Monday Night Football; and USA Network’s “Characters Welcome” branding.

Beginning before the first episode aired in 2007 through the season five return earlier this year, the AMC marketing team evolved its campaigns, keeping them fresh in ways so utterly creative that consumers’ passion for Mad Men has grown even stronger. Matt Weiner's show has raised the bar for top-tier cable programming and has made history as the first basic cable series ever to win the Emmy Award for outstanding drama series for four consecutive years. Season five of the series attracted 15% more viewers than the season prior, making it the series’ largest audience to date.

“AMC had the unenviable challenge of piquing viewer interest in an unknown series with an unknown cast from a network previously known as a classic movie channel,” said Char Beales, president and CEO, CTAM. “Using bold and fearless strategies, the team built on their successes year after year, propelling the show’s popularity to such heights that Mad Men marketing unquestionably earned its place in the CTAM Hall of Fame.”

Chaired by Don Buckley, executive vice president, program marketing, digital services, media and promotions, Showtime Networks, Inc., the CTAM Hall of Fame committee chooses the slate of nominees. From there, an elite group of 25 marketing leaders voted on the inductees.

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