RLTV to Experience Rebrand in November

Boomer-targeted Service to Reveal New logo, Graphics Package, Color Palette 10/15/2012 1:26 PM Eastern

RLTV will reveal a new brand identity next month.

The rebrand by the service that targets those 50 and older will feature a new logo, graphics package and color palette in its on-air, online and print materials. The change, inspired by consumer research, will also trade on a new tagline, "Experience Matters." and core group of 'R' words and imagery, reflective of RLTV's mission and core audience's aspirations and experiences.

"Our redefined brand, RLTV: Experience Matters, celebrates the extraordinary experiences of this powerfull 100 million and growing population of Boomers and Seniors with television and online content that is relevant to their life stage," said Paul FitzPatrick, RLTV president and chief executive officer in a statement. "They've told us that they very much want a content experience that matters to them, one that is inspiring, informative and engaging and yes, realistic."

RLTV pointed to Nielsen's 2012 study, which included a 'Happier with Age' analysis from The Economist.

The network developed the rebrand in conjunction with Agency Five0, the creative shop that specializes in the 50+ demo.

The rebrand follows last week's announcement that RLTV has reached a distribution pact with Time Warner Cable and Bright House Networks. The No. 2 and No. 6 cable operators will add the service to their digital cable packages. Neither party would reveal specific subscribers numbers. Prior to the deal RLTV was in front of 15 million subscribers.








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