Programming

Sinclair Launching TBD Multicast Net

Will target millennials with digital-first content 12/07/2016 8:13 AM Eastern

Sinclair is launching its second multicast network, TBD, in early 2017 on the digital subchannels of Sinclair stations, the company said Wednesday (Dec. 7).

 

The broadcast net will offer short films, Web series, comedy, lifestyle, eSports, music and viral content from digital companies including Legendary Digital Networks, Jukin Media and Whistle Sports.

 

The QYOU has been hired to program the net, which will bring digital-first content to broadcasting.

 

“Our recent focus has been on expanding our business with new digital multicast networks that leverage our broadcast spectrum and household reach,” said Chris Ripley, President of Sinclair. “Much of the multicast market today focuses on classic TV and movie content, with little aimed at audiences for whom fresh and relevant pop culture content is important. With the launch of TBD, we aim to pair the very best premium digital-first content with the unmatched branding power of traditional television."

 

The launch comes as the FCC continues to reduce the amount of spectrum it is reclaiming for wireless broadband and more broadcasters will be staying in the business and retaining their channels.

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