DirecTV Donating $100K to V Foundation

4/01/2004 2:47 AM Eastern

DirecTV Inc. will donate $100,000 to The V Foundation for Cancer Research in conjunction with a promotion with ESPN for the 2003-2004 "ESPN Full Court" pay-per-view college-basketball package.

The check presentation will take place during halftime of Thursday night’s National Invitation Tournament championship game between Rutgers and Michigan at Madison Square Garden in New York.

The V Foundation was founded by ESPN in 1993 in memoriam of late commentator and North Carolina State basketball coach Jim Valvano.

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