Dish Bolsters Senior LeadershipSatellite Giant Moves Aimed at Better Customer Experience 3/07/2013 8:01 AM Eastern
Dish Network said Thursday it made two key executive changes as part of its overall efforts to enhance the customer experience.
Dish has expanded the role of executive vice president and chief operating officer Bernie Han, who now will oversee all direct and indirect sales and distribution, in addition to his current responsibilities managing operations, information technologies, customer service, customer retention and corporate initiatives.
Both Han and
"We are in a brand and cultural transformation at Dish and these two leaders understand we must deliver the best possible customer experience with a motivated and engaged workforce," Clayton said in a statement. "Dave, who has forged a leadership role for Dish in the programming arena, will be responsible for creating an unsurpassed customer experience. Bernie will be responsible for delivering and maintaining a superior sales and service experience that builds lasting customer relationships for Dish."
To streamline the company's operations and ensure a seamless customer experience, Dish consolidated its sales and operations functions under
"Bernie has been relentlessly focused on improving the company's operational performance — helping us achieve some of our best operational results in years," Clayton said. "He's a steadfast advocate for our customers and our employees, and this move will allow us to leverage Bernie's talents on the revenue side of our business at a time when a new era of growth is opening a host of opportunities for Dish."
To ensure continued development of superior entertainment experiences, Dish integrated product development, content acquisition and packaging, marketing and advertising sales under a single leader.
"Dave has been a driving force at Dish, bringing innovation and transformation to our business for almost a decade," said Clayton. "I'm confident his leadership will enable us to become even more customer-focused, more collaborative and better able to create new products and services that provide the exceptional TV viewing experiences that our customers have come to expect from Dish."
Previously Shull was senior vice president of programming at Dish, where he was responsible for the acquisition and renewal of programming content, which includes national cable channels, Latino and international content, local broadcast stations and premium services such as HBO,