Social Media

Disney, CNN, MTV Among Top 5 Most Social Brands: Vitrue Study

1/06/2010 9:32 AM Eastern

The Walt Disney Co., CNN and MTV were among the companies that created the greatest social media buzz, according to a study from Vitrue.
Vitrue's composite index, measuring a brand's "share of voice," comes from an analysis of online conversations on an array of social networks, blogs, micro-blogs, photo and video sharing sites. The company said it established the ranking to bring credibility to the space and illustrates to marketers how much interest engulfs their brands.
Disney, which in 2008 ranked fourth, jumped to second place in Vitrue's ranking, while CNN dropped from second to third. MTV moved up to fourth from eighth a year ago.
For the second year running, iPhone set the social media pace. Rounding out the top 10: the NBA in fifth, followed by iTunes, Wii, Appel, Xbox and Nike.
"Congratulations to the 100 brands who made the list and the many other who did not but are also pushing the envelope and opening up their brands to become even more social" said Vitrue CEO Reggie Bradford in a statement. "2009 was the year social media become part of the marketing mix and 2010 will prove to be an even more exciting year as marketers of all types innovate and allow more consumer interaction with their brands and assets"
Other media and telecommunications companies that earned a spot on Vitrue's 2009 list:
Sony (16), ESPN (23), CBS (32), ABC (33), Turner (36), Verizon (48), Fox News (54), NBC (68), Sprint (69), AT&T (77), VH1 (91), Hulu (92) and Comcast (100).

More informations is available at www.vitrue.com/100

The top 100 social brands in 2009:

 

1. iPhone
2. Disney
3. CNN
4. MTV
5. NBA
6. iTunes
7. Wii
8. Apple
9. Xbox
10. Nike
11. Starbucks
12. NFL
13. PlayStation
14. Adidas
15. BlackBerry
16. Sony
17. Mercedes
18. Microsoft
19. Samsung
20. BMW
21. Nintendo
22. Best Buy
23. ESPN
24. Ford
25. Honda
26. Ferrari
27. Gucci
28. Nokia
29. Major League Baseball
30. Dell
31. Coca-Cola
32. CBS
33. ABC
34. iPod
35. Mac
36. Turner
37. Nissan
38. Toyota
39. eBay
40. Amazon
41. Victoria's Secret
42. Nutella
43. NASCAR
44. Disneyland
45. Audi
46. NHL
47. Red Bull
48. Verizon
49. Intel
50. Subway
51. Hewlett-Packard
52. Puma
53. Kia
54. Fox News
55. Porsche
56. Jeep
57. Dodge
58. Pandora
59. Walmart
60. Zappos
61. Suzuki
62. McDonald's
63. Krystal
64. T-Mobile
65. Skittles
66. KFC
67. Volkswagen
68. NBC
69. Sprint
70. Pixar
71. Motorola
72. IKEA
73. Pepsi
74. Cisco
75. REI
76. LG
77. AT&T
78. Converse
79. The Gap
80. Chevrolet
81. Louis Vuitton
82. Toys"R"Us
83. H&M
84. Philips
85. General Motors
86. Pringles
87. Visa
88. Prada
89. Panasonic
90. IBM
91. VH1

92. Hulu
93. Oracle
94. Burberry
95. SEGA
96. Sears
97. Avon
98. Jet Blue
99. Lacoste
100. Comcast

 

 

 

March