Social Media

TMS's Zap2it Plugs In TV Show Buzz From SocialGuide

10/25/2011 9:09 AM Eastern

Tribune Media Services' Zap2it website for TV fans will integrate info from SocialGuide to show users which shows are getting the most chatter on Twitter and Facebook.

In addition, SocialGuide is linking to Zap2it's TV Showcard pages to provide its users show-specific news and recaps.

SocialGuide on Zap2itThe first SocialGuide modules are now live on Zap2it. The "Most Social TV Now" module lists the programs social TV viewers are watching at any given moment across popular genres including original series, movies on TV, reality TV, sports and news. The "Social TV Ratings" module displays the top 10 overall programs, primetime programs and broadcast/cable networks garnering the most social media mentions.

According to a recent study by Nielsen and NM Incite, the level of social buzz about a TV show correlates with its ratings. The study found, for example, that an increase in social-media activity of 9% in the weeks prior to a show's premiere corresponds to a 1% increase in ratings among viewers 18-34.

"TV fans today want to know what their friends, fellow fans and favorite stars are watching and talking about on social media," Zap2it vice president and general manager Rebecca Baldwin said in a statement.

Zap2it reached a total audience of 18.6 million unique visitors in September 2011 across online and mobile offerings, according to comScore, September 2011. Zap2it is a service of Tribune Media Services, a division of Tribune co.

SocialGuide, which launched in March 2011, previously licensed TV listings info from TMS, to let users select their pay-TV provider to see current listings for their service.

Privately held SocialGuide, based in Brooklyn, N.Y., raised $1.5 million in February from individual investors including Alex Zubillaga, former head of digital strategy for Warner Music Group.

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