Technology

1,500 and Counting for OpenTV

8/10/2006 5:20 AM Eastern

OpenTV said operators in Europe, the United States, Australia and Asia have launched more than 1,500 interactive-television-advertising campaigns using its technologies.

The vendor added that its wares allow viewers to request further information about the advertiser's products or services, or to view additional information about a specific product.

“Advertisers are under increased pressure to achieve deeper engagement and better accountability in their advertising spend,” OpenTV CEO James A. Chiddix said in a prepared statement. "Technologies that allow viewers to bypass traditional ads have created a sense of urgency for advertisers to embrace new advertising options.”

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