Technology

Cable-Tec Expo: SCTE Ready to March Into Atlanta

11/14/2011 3:10 PM Eastern

The Society of Cable Telecommunications
Engineers’ flagship annual conference, Cable-Tec Expo, is
set to run in Atlanta this week — and it’s shaping up to be
bigger than last year’s confab in New Orleans.

Overall registrations a week prior were
tracking higher than last year, SCTE president
and CEO Mark Dzuban said, and “considering
the economy, we’re thrilled.”

That may not be saying much: Last year’s
attendance figure of 8,200 was down from
9,000 in 2009 and the high-water mark of
11,000 in 2008. At press time, the show had
booked 394 exhibitors, up from 346 last
year.

SCTE Cable-Tec Expo 2011 logoBut it’s about the quality of the showgoers,
not just the quantity, Dzuban said:
“Operators are sending decision-makers.”

Moreover, Cable-Tec Expo has significantly
beefed up its educational tracks,
offering 40 sessions versus 15 a year ago.
Attendance at the executive-targeted one-day
Capacity Management Symposium (set
for Nov. 14) was running double SCTE’s expectations. In
addition, SCTE is partnering with Women in Cable Telecommunications
to hold the “Tech It Out” panel discussion
and networking event on Nov. 16.

“It’s moving to be not just an exposition of hardware and
software, but also an educational conference with associated
professional development content,” Dzuban said.

• Cox Communications president Pat Esser will take
the stage along with Motorola Mobility CEO Sanjay Jha in
the opening general session Nov. 15. Expect at least some
of the conversation to touch on Google’s pending takeover
of Motorola.

• A panel of cable-tech heavy-hitters will follow featuring:
Bright House Networks president Nomi Bergman; Cablevision
Systems executive vice president of corporate
engineering and technology Jim Blackley; Comcast chief
technology officer Tony Werner; Cox Communications
CTO Kevin Hart; and Time Warner Cable CTO Mike La-
Joie
.

CableLabs will provide hands-on demonstrations of
new tools and technologies in its 1,000-square-foot exhibit,
co-sponsored with SCTE. Demos are to include targeted
ads delivered to tablets and smartphones that display interactive
content synchronized with video content playing
on viewers’ televisions, and ways to use HTML5 for interactive
TV applications in a browser environment.

• The SCTE IP Challenge on Nov. 17, sponsored by Cisco
Systems
, will feature nine contestants competing in
a Jeopardy-style tournament testing
their knowledge of Internet Protocol
networking and IPv6 topics.

Avail-TVN is launching the Advanced
Advertising Insertion Marking
(AAIM) service, which is designed to
let operators replace hard-coded ads
in video-on-demand content with dynamically
inserted spots. The AAIM
service will insert a code into a VOD
asset’s metadata, indicating an opportunity
for future ad insertion once the
Nielsen C3 window expires.

BigBand Networks, in its last
hurrah as an independent company
before it becomes part of Arris, will
debut a smaller version of its Media
Services Platform video-processing
system for pay TV operators, along with a blade dedicated
to traditional linear-TV functions. The vendor will show
the MSP1200, which has a maximum capacity of 1,200
QAMs, compared with the larger MSP2800’s support for
up to 3,800 QAMs.

September
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