CBS Takes Piece of Syncbak

Says Internet Content Distributor Represents 'Several Interesting Opportunities' for Networks 4/22/2013 6:54 AM Eastern
CBS said Monday it had made a strategic investment -- it did not say how much -- in mobile content distributor Syncbak.

That is the company that some broadcasters are using to get their content to mobile consumers on tablets and cellphones.

While broadcasters are making a push for mobile DTV, many are hedging their bets with Syncbak's Internet-based delivery system.

"We have admired and worked with Syncbak's CEO Jack Perry since the mid-‘90s," said Martin D. Franks, executive vice president, planning, policy and government affairs, CBS Corp., in a statement. "As an executive, he's as knowledgeable about emerging technologies as he is about broadcasting. Over the last couple years, we have worked with Jack as he developed Syncbak's very elegant technology platform, which presents several interesting opportunities for broadcast networks, their stations and affiliates."

CBS said Syncbak is now being tested on more than 100 TV stations in 70 markets. The National Association of Broadcasters is also an investor in the technology.

CBS' move comes as Aereo continues to press its case for an Internet-based TV station content delivery system broadcasters say is illegal and threatens their business model.

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