CNN’s Crossfire Goes Interactive5/12/2004 8:53 AM Eastern
Cable News Network's Crossfire will begin a six-week, synched-to-broadcast interactive experiment Thursday, which will allow viewers to log in and vote on issues discussed during the program.
The PC-TV interactivity is being powered by GoldPocket Interactive. Xerox Corp. has signed on as a sponsor.
Users can go to CNN’s Web site (www.cnn.com) and declare their political affiliations so that polling results can be reported along party lines. PC users can also find trivia and background information about the subject matters being discussed.
The Xerox ads will include on-air billboards, tune-in spots, online tune-in banners and electronic-mail alerts.