Technology

ESPN3D Snags NBA, Golf Events

2/28/2011 12:01 AM Eastern

ESPN 3D will cap its rookie season by televising the National Basketball
Association Finals in June.

The network will show all of the games in the best-of-seven series, which is scheduled to tip off
on June 2 at 9 p.m (ET) and conclude on June 16 if it goes the distance.

The 3D telecasts will mark the first time the pro basketball league’s championship will be presented
in the enhanced format and will serve to culminate the network’s first year in operation.
Sister service ABC is the broadcast home of the NBA Finals.

Launched on June 11 with the opening match of the 2010 FIFA World Cup between South Africa
and Mexico, ESPN 3D, which expanded to a 24-hour format on Valentine’s Day, will meet its goal
of televising some 100 live events during its rookie year. ESPN produced many 3D domestic telecasts
in 2010, including college football and basketball, Major League Baseball’s State Farm Home
Run Derby, the Masters, the Harlem Globetrotters and NBA games.

The network also announced last week that it would be supplying five days of coverage from
golf’s first major, The Masters, from Augusta, Ga., in April. ESPN 3D’s live Masters telecasts begin
with the Par 3 Contest on Wednesday, April 6, from 3 p.m. to 5 p.m. (ET). Stereoscopic coverage of
the tournament action will continue on Thursday and Friday from 5:30 p.m. to 7:30 p.m. and with
Saturday and Sunday’s telecasts between 5 p.m. and 7 p.m.

ESPN 3D, whose first official sponsor is Sony, currently has affiliate deals with AT&T U-verse,
Comcast, DirecTV and Time Warner Cable. It is also scheduled to launch on Verizon FiOS TV this
year.

March