Technology

Fuse Launching On-Demand Service

5/03/2004 12:00 AM Eastern

Continuing to take advantage of interactive technology, music-video channel Fuse will launch an on-demand service featuring the latest in music videos and related programming.

The network next month will also debut a daily music-countdown show that will allow viewers to download songs featured during the telecast, according to president Marc Juris.

The video-on-demand service -- which will be offered free-of-charge to operators that carry Fuse -- will provide up to 75 full-length music videos from top artists. The videos will be broken down into six primary categories, from rock and alternative to hip-hop and rhythm-and-blues, and refreshed on a bimonthly basis based on viewer input, Juris said.

Fuse has agreements with all of the major record labels to offer the videos on an on-demand basis.

Along with the on-demand service, Fuse is set to launch The Daily Download, an hour-long show that reveals the most-downloaded songs. Juris said the daily chart will be compiled from “various sources that keep track of music downloads,” but the network would not reveal specific companies.

In an effort to drive appointment viewing to Download, Juris said the network would allow viewers to legally download songs from its Web site (www.fuse.tv) as the network televises the video. From a sponsor standpoint, he added, advertisers could get the opportunity to place movie trailers, special promotions or product teasers for viewers to download.

For more on Fuse, please see R. Thomas Umstead’s story on page 82 of Monday’s edition of Multichannel News.

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