LMN, Music Choice Top Beta Survey10/11/2005 10:04 AM Eastern
Beta Research Corp. announced the results of its “2005 Beta Research Digital Cable Study” Tuesday.
The researcher said the survey was conducted online in July among a national sample of 1,469 digital-cable subscribers from 32 cable systems.
Lifetime Movie Network topped the list of favorite digital-basic-cable networks, with 32% of respondents counting it among their top five.
LMN was followed by: National Geographic Channel (27%); Fox Movie Channel (26%); The Biography Channel (21%); BBC America (20%); WE: Women’s Entertainment (17%); The Independent Film Channel (16%); Discovery Health Channel and Do It Yourself (15%); ESPN Classic and ESPNews (14%); and History Channel International and Sundance Channel (13%).
When measured in terms of viewer satisfaction, 62% of respondents said they were “very satisfied” with Music Choice, propelling the network to the top of the list.
Music Choice was followed by: VH1 Soul (59%); Discovery Health and Noggin (58%); National Geographic Channel and The Science Channel (57%); NFL Network and Toon Disney (56%); and BBC America, ESPNews, Great American Country, LMN, MTV Hits, MTV Jams, Nicktoons and The N (55% each).